DXG Makes Move to Take Leadership Position in the Sub $300 Digital Camera Market by Adding Two New Products to Family Line -- Company Maintains Aggressive U.S. Growth as Cameras Continue to Rise in Popularity Among Retailers and Consumers
CITY OF INDUSTRY, CA
August 31, 2004 -? DXG USA, an emerging U.S. brand for digital cameras and one of the world's largest digital camera designers and manufacturers, today announced it continues to grow above first year projections in units shipped as the company's digital camera product line grows in popularity among retailers and consumers.
The latest additions to the DXG product suite include the palm-sized DXG-301V video camera and the DXG-328 ultra slim camera.
With a company focus on the sub $300 market category, DXG now has one of the largest lines in entry-level digital cameras with eight product choices below a street price of $200.One of DXG's newest additions is the compact DXG-301V.
The video camera rivals cameras selling for hundreds of dollars more making it extremely attractive for the casual or amateur videographer and snap-shot taker.
It's the first camera on the market for under $500 featuring 3.2 megapixels using CCD-based and MPEG-4 video compression technologies.
The camera is capable of shooting video image resolutions up to 640 x 480 and still images up to 2048 x 1536.
It features a 1.8-inch TFT display, AVI, TV-Out, USB and SD/MMC expansion.
Weighing a mere 7 ounces without batteries, the DXG-301V has one of the smallest full-featured camera footprints of 4.75" (L) x 2.75" (H) x 1.7" (W).
The expected street price for the camera will be around $199.
"Its been quite rewarding to see the growth we've experienced in the first six months of shipping products under our own brand in the U.S.," said Paul Goldberg, DXG Senior Vice President Sales and Marketing.
"DXG is committed to bring to market new products well suited for the average consumer seeking to experience the excitement surrounding digital photography.
Today's announcement reinforces that commitment and our product roadmap promises to deliver more of the right products and at the right time for our continued growth and success."The other new addition to the DXG product line is the streamlined DXG-328 ultra slim camera.
Only one-inch in depth (3.5" (L) x 2.2" (L) x 1" (W)), the camera easily fits into a shirt or trouser pocket for active lifestyles and on the go activities.
The compact design leaves nothing out for an entry-level digital camera.
Offering 3 megapixels and image resolutions up to 2976 x 2232, the DXG-328 comes standard with 16 MB built-in memory, SD and MMC card expansion capabilities, AVI motion video, PC Cam capabilities, USB transfer connection and TV-Out port.
The DXG-328 is expected to have a street price of $129.The DXG Product LineDXG has eight cameras in its current and growing product line.
The line is categorized by camera style.
In the video camera category, DXG offers the DXG-202V and the new DXG-301V.
In the Ultra Compact category, the company offers the DXG-301, DXG-308 and DXG-321 models.
In the fashionable Ultra Slim category, the DXG-228 and the new DXG-328 are available.
And in the underwater / waterproof category, DXG offers the DXG-308U.
As a value-add to each camera in its product line, DXG throws in Alkaline batteries, USB and TV output cables, camera pouch, a suite of photo editing software and a free membership to the Photosite online photo sharing service at no additional cost.
All DXG products are priced for the broadening first time digital camera buyer with street prices less than $200. The new DXG-301V and DXG-328 models are available immediately throughout the U.S.
at leading retailers and e-tailors.About DXG USAAs one of the world's leading manufacturers and designers (OEM/ODM) of digital cameras and camcorders, DXG has more than 20 years of experience producing digital technology products for other "big name" brands. Starting in the digital watch business, the company is now fully vertically integrated to handle all aspects of the manufacturing and design process from industrial design to final packaging, including quality assurance mechanical, electrical and software engineering; product molding; plastic injection; assembly and testing.Editors Note: Product data sheets and JPEG pictures are available on the DXG USA website (www.DXG.us) or by contacting FutureWorks at e-mail protected from spam botsEditor Contact: Daniel McKean, c/o FutureWorks, 949-330-6660 or via email at e-mail protected from spam bots.
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